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Coca Cola Bcg Matrix Analysis Free Essays

An animation of the Coca-Cola bottle cap as the beating heart of the bottle featuring the original song by Francesco Yates for the 2015 Coca-Cola bottle anniversary campaign titled “Nobody Like You”.

Answer: This is where common-size analysis can help. shows an income statement comparison for Coca-Cola and PepsiCo using common-size analysis. (The information for Coca-Cola comes from , and the information for PepsiCo comes from the solution to part 1 of at the end of this segment.)

Common-size analysis enables us to compare companies on equal ground, and as this analysis shows, Coca-Cola is outperforming PepsiCo in terms of income statement information. However, as you will learn in this chapter, there are many other measures to consider before concluding that Coca-Cola is winning the financial performance battle.

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Answer: Overall, total assets increased by $24,250,000,000, or 49.8 percent. Of course, total liabilities and shareholders’ equity also increased by the same amount. The increases identified in almost every asset, liability, and shareholders’ equity line item are significant. From reading the notes to the financial statements, the authors were able to identify the main source of these increases. In 2010, Coca-Cola acquired the remaining 67 percent of Coca-Cola Enterprises, Inc.’s (CCE) North America business that Coca-Cola did not already own. This resulted in significant increases in noncurrent assets and noncurrent liabilities, which were acquired as part of this transaction. It also resulted in the reporting of a one-time gain on the income statement of $4,978,000,000, which came from Coca-Cola remeasuring its equity interest in CCE to fair value upon close of the transaction in 2010.

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All percentages shown in are relative to the base year, which is fiscal year 2006. Notice that the increase in operating income of 34 percent (= 134 percent – 100 percent) from 2006 to 2010 was less than the increase in net sales of 46 percent for the same period. This signals that the increase in Coca-Cola’s operating expenses outpaced the increase in net sales during this period. shows the trend percentages in Coca-Cola’s operating income from 2006 to 2010.

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The BCG matrix of the Coca-Cola Company consists of cash cows and the Stars ..

Common-size analysis enables us to compare companies on equal ground, and as this analysis shows, Coca-Cola is outperforming PepsiCo in terms of income statement information. However, as you will learn in this chapter, there are many other measures to consider before concluding that Coca-Cola is winning the financial performance battle.

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Answer: This is where common-size analysis can help. shows an income statement comparison for Coca-Cola and PepsiCo using common-size analysis. (The information for Coca-Cola comes from , and the information for PepsiCo comes from the solution to part 1 of at the end of this segment.)


SPACE Matrix of Coca – Cola Company ..

Coca Cola is celebrating the 100th anniversary of The Coca-Cola bottle with a set of animated television and digital films. Two sets of Coca Cola Centenary ads are presented: Balloons, Rocket, Surfing, Roller Coaster and Curves, Psssssft, Heart, 3/37 Degrees, In the Dark–Happy Birthday and Bubbles.

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Answer: shows that cash and cash equivalents increased by $2,048,000,000, or 22.4 percent. Coca-Cola’s statement of cash flows would provide detailed information regarding this increase. ( covers the statement of cash flows.) Marketable securities increased 122.6 percent, accounts receivable increased 17.9 percent, and merchandise inventory increased 12.6 percent. Other current assets increased 42.0 percent.