Xbox 360 Marketing Strategy :: Case Study, Gaming, …

Title: Xbox 360 Marketing Strategy

The XBOX 360 phenomenon is a solid example of the impact that changes in supply, demand and price have on the marketplace and the rate at which goods are purchased....

Talking to consumers now and bringing the Xbox 360 to stores before the end of 2005, probably long before Sony or Nintendo's new devices, will give Microsoft a big perceived lead in the market.
2. What are the similarities and differences compared to past product rollouts within Microsoft and compared to the rest of the industry?


Microsoft introduced the new Xbox 360 using a direct-to-consumer approach, putting it in the crosshairs of its target market 4 days before the launch of its competitors.

It has taken over the gaming industry, with Xbox 360, and covering the electronic markets is the Zune and Windows Mobile.

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